The role of consumers in the adoption of R-strategies : a review and research agenda

The circular economy is increasingly being considered as a potential model to replace the prevailing end-of-life approach by establishing a closed-loop flow. The importance of different supply chain (SC) actors in this process has been recognized as a critical aspect of the development of sustainable production-consumption models. Consumers play a crucial role in this context, as they have a dual function: ensuring the correct disposal of used products; and consuming products from circular sources. However, the different roles consumers play (refuse, rethink, reduce, reuse, repair, refurbish, remanufacture, repurpose, recycle, recover) in circular SCs are still unclear. Through a systematic literature review, this paper aims to contribute to a better understanding of the influence of consumers on the adoption of circular supply chain (CSC) practices and to identify the main drivers and barriers regarding the adoption of circular practices. The results demonstrate that the topic is recent and has gained ground in the literature. An in-depth qualitative analysis was carried out with the 74 papers identified and shows that the most commonly addressed R-strategies are reuse, recycle and repair. The main motivations and challenges towards a greater adoption of circular practices are related to (or lack of) environmental beliefs and financial benefits.