The role of corporate branding in a market driving strategy
| Year of publication: |
2008
|
|---|---|
| Authors: | Tarnovskaya, Veronika ; Elg, Ulf ; Burt, Steve |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 36.2008, 11-12, p. 941
|