The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment
Year of publication: |
2006
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Authors: | Sen, Sankar ; Bhattacharya, C.B. ; Korschun, Daniel |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 34.2006, 2, p. 158-166
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