The role of CRM-SRM bolt-ons in enterprise resource planning system : toward a customer-oriented supply chain
Year of publication: |
2014
|
---|---|
Authors: | Opazo Basaez, Marco ; Arias-Aranda, Daniel ; Djundubaev, Ruslan ; Sánchez Montesinos, Francisco |
Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 23.2014, 5/6, p. 389-400
|
Subject: | Unternehmensdienstleistung | Business services | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | ERP-System | ERP system |
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