The role of cultural congruence in the art infusion effect
Year of publication: |
2022
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Authors: | Seo, Yuri ; Septianto, Felix ; Ko, Eunju |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 4, p. 634-651
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Subject: | Art infusion | Authenticity | Cultural congruence | Cultural meanings of brands | Culture-of-origins | Unternehmenskultur | Corporate culture | Kultur | Culture | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kunst | Arts | Wohlfahrtsökonomik | Welfare economics | Markenführung | Brand management | Kultursektor | Cultural sector |
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