The role of cultural distance in international expansion : investment, entry mode choice and investment performance
Year of publication: |
2004
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Authors: | Shenkar, Oded |
Published in: |
Global corporate evolution : looking inward or looking outward? ; the Carnegie Bosch Institute's 6. International Conference, October 2 - 4, 2003. - Pittsburgh, Pa. : Carnegie Mellon Univ. Press. - 2004, p. 363-371
|
Subject: | Auslandsinvestition | Foreign investment | Internationaler Markteintritt | International market entry | Wirtschaftskultur | Economic culture |
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