The role of customer engagement in cultivating relationships with automotive Facebook brand pages
Year of publication: |
2021
|
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Authors: | de Silva, Thanuka Mahesha |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kfz-Industrie | Automotive industry | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
Extent: | 1 Online-Ressource (27 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: de Silva, T. M. (2021). The role of customer engagement in cultivating relationships with automotive Facebook brand pages. Online Information Review, ahead-of-print (ahead-of-print) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 29, 2021 erstellt |
Classification: | M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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