The role of customer experience in technology strategy : implications for product adoption in information technology
Year of publication: |
2011-12-09
|
---|---|
Authors: | Vernon, Mona Masghati |
Other Persons: | Henry Birdseye Weil. (contributor) |
Institutions: | System Design and Management Program (contributor) |
Publisher: |
Massachusetts Institute of Technology |
Subject: | Engineering Systems Division | System Design and Management Program |
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