The Role of Customer Gratitude in Relationship Marketing
| Year of publication: |
2009
|
|---|---|
| Authors: | Palmatier, Robert W. ; Jarvis, Cheryl Burke ; Bechkoff, Jennifer R. ; Kardes, Frank R. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 5, p. 1-18
|