The role of customer participation for enhancing repurchase intention
Year of publication: |
2017
|
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Authors: | Chen, Chih-Cheng Volvic ; Chen, Chih-Jou |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 55.2017, 3, p. 547-562
|
Subject: | Affective commitment | Customer satisfaction | Customer participation | Repurchase intention | Customer relational value | Financial insurance services | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration |
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