The role of customer satisfaction in the quality management systems : a cross-cultural study
Year of publication: |
2011
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Authors: | Kobylanski, Andrzej ; Pawlowska, Bozena ; Strychalska-Rudzewicz, Anna |
Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 4.2011, 3, p. 57-74
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Subject: | Kundenzufriedenheit | Customer satisfaction | Qualitätsmanagement | Quality management | Ernährungsindustrie | Food industry | Vergleich | Comparison | Polen | Poland | USA | United States |
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