The role of (dis)similarity in (mis)predicting others' preferences
Year of publication: |
August 2016
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Authors: | Barasz, Kate ; Kim, Tami ; John, Leslie K. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 4, p. 597-607
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Subject: | social inference | preference prediction | self-other difference | perceived similarity | prediction error | Präferenztheorie | Theory of preferences | Prognoseverfahren | Forecasting model | USA | United States |
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