The role of early adopters in the diffusion of new products : differences between platform and nonplatform innovations
Year of publication: |
2014
|
---|---|
Authors: | Frattini, Federico ; Bianchi, Mattia ; De Massis, Alfredo ; Sikimic, Uros |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 3, p. 466-488
|
Subject: | Innovationsdiffusion | Innovation diffusion | Mehrproduktfertigung | Multiproduct production | Wettbewerbsvorteil | Competitive advantage | Industrie | Manufacturing industries | Italien | Italy |
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