The role of economic, social and environmental benefits for customer loyalty in different sharing services
Year of publication: |
2020
|
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Authors: | Pick, Doreén ; Schreiner, Nadine |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 42.2020, 1, p. 33-47
|
Subject: | Sharing Economy | Carsharing | Bike Sharing | Customer Benefits | Loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Share Economy | Sharing economy |
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