The role of electronic word of mouth in reducing information asymmetry : an empirical investigation of online hotel booking
Year of publication: |
April 2018
|
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Authors: | Manes, Eran ; Tchetchik, Anat |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 85.2018, p. 185-196
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Subject: | Information asymmetry | Electronic word-of-mouth | Price reputation premium | Quality variation | Asymmetrische Information | Asymmetric information | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality |
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