The role of emotion in explaining consumer satisfaction and future behavioural intention
Year of publication: |
2008
|
---|---|
Authors: | Martin, David ; O'Neill, Martin ; Hubbard, Susan ; Palmer, Adrian |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 22.2008, 3, p. 224-236
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Customer satisfaction | Individual psychology |
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