The role of emotions and social influences on consumer loyalty towards online travel communities
Year of publication: |
2016
|
---|---|
Authors: | Ruiz-Mafe, Carla ; Tronch, Jose ; Sanz-Blas, Silvia |
Published in: |
Journal of Service Theory and Practice. - Emerald Group Publishing Limited, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 26.2016, 5, p. 534-558
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Loyalty | Emotions | Theory of reasoned action | Social presence | Perceived risk | Online travel communities |
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