The role of emotions in food-related decision-making : a choice-based conjoint analysis of yogurt preferences
Katrin Brückner, Agnes Emberger-Klein, and Klaus Menrad
| Year of publication: |
2023
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| Authors: | Brückner, Katrin ; Emberger-Klein, Agnes ; Menrad, Klaus |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 29.2023, 6, p. 177-196
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| Subject: | choice-based conjoint | cluster analysis | emotions | enable cluster | Food choice | Conjoint-Analyse | Conjoint analysis | Emotion | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Präferenztheorie | Theory of preferences | Entscheidung | Decision | Experiment | Regionales Cluster | Regional cluster |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2023.2227575 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320380