The role of emotions in goal-directed behaviour
Year of publication: |
2005
|
---|---|
Authors: | Bagozzi, Richard P. ; Baumgartner, Hans ; Pieters, Rik ; Zeelenberg, Marcel |
Published in: |
The why of consumption : contemporary perspectives on consumer motives, goals and desires. - London [u.a.] : Routledge, ISBN 0-415-31617-0. - 2005, p. 36-58
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Theorie | Theory |
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