The role of ethics in business-to-business marketing : an exploratory review and research agenda
Year of publication: |
2023-11
|
---|---|
Authors: | Anand, Amitabh ; Bowen, Melanie ; Spivack, April J. ; Vessal, Saeedeh Rezaee ; Rangarajan, Deva |
Publisher: |
Elsevier |
Subject: | Marketing |
Type of publication: | Article |
---|---|
Language: | English |
Notes: | Anand, Amitabh orcid:0000-0001-6649-6422 , Bowen, Melanie, Spivack, April J., Vessal, Saeedeh Rezaee and Rangarajan, Deva (2023) The role of ethics in business-to-business marketing : an exploratory review and research agenda. Industrial Marketing Management, 115 . pp. 421-438. DOI 10.1016/j.indmarman.2023.10.013 <https://doi.org/10.1016/j.indmarman.2023.10.013> |
Other identifiers: | 10.1016/j.indmarman.2023.10.013 [DOI] |
Source: | BASE |
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