The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
Year of publication: |
2007
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Authors: | Mcdaniel, Stephen R. ; Lim, Choonghoon ; Mahan, Joseph E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 60.2007, 6, p. 606-612
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