The role of government campaign commercials in shaping government brand equity
Year of publication: |
2019
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Authors: | Naik, Shubhanshu ; Srivastava, Mallika ; Tapas, Poornima |
Published in: |
International journal of public sector performance management. - Genève : Inderscience Enterprises, ISSN 1741-1041, ZDB-ID 2422823-0. - Vol. 5.2019, 3/4, p. 500-515
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Subject: | campaign commercials | government brand awareness | government brand associations | GBAS | government brand loyalty | GBL | government brand equity | GBE | political branding | political brand equity | brand image | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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