The role of heavyweight product manager in new product development
Year of publication: |
2008
|
---|---|
Authors: | Rauniar, Rupak ; Doll, William ; Rawski, Greg ; Hong, Paul |
Published in: |
International Journal of Operations & Production Management. - Emerald Group Publishing Limited, ISSN 1758-6593, ZDB-ID 2032083-8. - Vol. 28.2008, 2, p. 130-154
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Managers | Product specification | Project management | New products | Automotive industry | United States of America |
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