The role of immersive technologies in cultural contexts : future challenges from the literature
Year of publication: |
2024
|
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Authors: | Colamatteo, Annarita ; Sansone, Marcello ; Pagnanelli, Maria Anna ; Bruni, Roberto |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2024.2024, 1, p. 113-142
|
Subject: | Augmented reality | Cultural contexts | Immersive technologies | Mixed reality | User experience | Virtual reality |
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