The role of information and communications technology in transforming marketing theory and practice
Year of publication: |
2004
|
---|---|
Authors: | Naudé, Pete ; Holland, Christopher P. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 19.2004, 3, p. 165-166
|
Saved in:
Saved in favorites
Similar items by person
-
The metamorphosis of marketing into an information-handling problem
Holland, Christopher P., (2004)
-
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P., (2020)
-
Market orientation, alliance governance, and innovation
Li, Yu, (2019)
- More ...