The role of information for the customer journey in mobile food ordering apps
Year of publication: |
2023
|
---|---|
Authors: | Rita, Paulo ; Eiriz, Vasco ; Conde, Beatriz |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 5, p. 574-591
|
Subject: | Customer journey | Customer satisfaction | Firm-generated information | Mobile food ordering applications | User-generated information | Web personalization | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Informationsverhalten | Information behaviour | Mobile Anwendung | Mobile application | Lebensmittel | Food |
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