The role of interactivity in e-tailing : creating value and increasing satisfaction
Weon-Sang Yoo; Yunjung Lee; JungKun Park
| Year of publication: |
2010
|
|---|---|
| Authors: | Yoo, Weon Sang ; Lee, Yunjung ; Park, Jungkun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 2, p. 89-96
|
| Subject: | Online-Handel | Online retailing | Interaktive Medien | Interactive media | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956340