The role of internal branding in nonprofit brand management : an empirical investigation
Year of publication: |
2015
|
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Authors: | Liu, Gordon ; Chapleo, Chris ; Ko, Wai Wai ; Ngugi, Isaac K. |
Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 44.2015, 2, p. 319-339
|
Subject: | brand orientation | staff emotional brand attachment | staff service involvement | charismatic leadership | internal branding | Markenführung | Brand management | Emotion | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Nonprofit-Organisation | Nonprofit organization | Markenimage | Brand image |
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