The role of involvement in the attention paid by supermarket shoppers to organic products
Year of publication: |
2010
|
---|---|
Authors: | Garcia, Claire ; Fearne, Andrew ; Wood, Lisa |
Published in: |
Journal of Innovation Economics. - De Boeck Université. - Vol. n° 5.2010, 1, p. 127-144
|
Publisher: |
De Boeck Université |
Subject: | involvement | panel data | organic | labelling | communication |
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