The role of IT in the reshaping of marketing
Year of publication: |
1997
|
---|---|
Authors: | Leverick, Fiona ; Littler, Dale ; Wilson, Dominic ; Bruce, Margaret |
Published in: |
Journal of Marketing Practice: Applied Marketing Science. - MCB UP Ltd, ISSN 1758-7794, ZDB-ID 2020301-9. - Vol. 3.1997, 2, p. 87-106
|
Publisher: |
MCB UP Ltd |
Subject: | Information technology | Marketing | Marketing information systems |
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