The role of knowledge in entrepreneurial marketing
Roland Zs. Szabo, Lilla Hortovanyi, David F. Tarody, Adrienn Ferincz and Miklos Dobak
| Year of publication: |
2011
|
|---|---|
| Authors: | Szabo, Roland Z. ; Hortovanyi, Lilla ; Tarody, David F. ; Ferincz, Adrienn ; Dobák, Miklós |
| Published in: |
International journal of entrepreneurial venturing. - Geneve : Inderscience Enterprises, ISSN 1742-5360, ZDB-ID 2510499-8. - Vol. 3.2011, 2, p. 149-167
|
| Subject: | Unternehmer | Entrepreneurs | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009303718