The Role of Leaders in Internal Marketing : A Multilevel Examination Through the Lens of Social Identity Theory
Year of publication: |
2010
|
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Authors: | Weiseke, Jan ; Ahearne, Michael ; Lam, Son K. ; von Dick, Rolf |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (54 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing, Vol. 73, No. 2, pp. 123-146, 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 5, 2008 erstellt |
Classification: | M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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