The role of lean launch execution and launch timing on new product performance
Roger J. Calantone; C. Anthony Di Benedetto
| Year of publication: |
2012
|
|---|---|
| Authors: | Calantone, Roger J. ; Di Benedetto, C. Anthony |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 4, p. 526-538
|
| Subject: | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Intertemporale Entscheidung | Intertemporal choice | Markteintritt | Market entry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009566397