The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Year of publication: |
2019
|
---|---|
Authors: | Harmon-Kizer, Tracy |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 7, p. 959-982
|
Subject: | brand logo | brand visual identity | cause-related marketing | processing fluency | Cause-Related Marketing | Cause-related marketing | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects |
-
Ryu, Sann, (2024)
-
Bae, Mikyeung, (2020)
-
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan, (2018)
- More ...
-
Tequila at home or abroad? paths to brand love and purchase loyalty for hedonic products
Cacho-Elizondo, Silvia, (2020)
-
Creating Identity Distance in Targeted Advertisements : The Black Sheep Effect
Harmon-Kizer, Tracy, (2015)
-
Franchisee Perceived Relationship Value
Harmon-Kizer, Tracy, (2013)
- More ...