The role of market devices for price and loyalty strategies in 20th century U.S. grocery stores
Year of publication: |
2020
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Authors: | Hagberg, Johan ; Kjellberg, Hans ; Cochoy, Franck |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 2, p. 201-220
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Subject: | market devices | US grocery retail | competition | price | loyalty | history | USA | United States | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Lebensmittelhandel | Food trade | Konsumentenverhalten | Consumer behaviour |
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