The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences
Year of publication: |
2001
|
---|---|
Authors: | Chernev, Alexander ; Carpenter, Gregory S. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 3, p. 349-361
|
Saved in:
Saved in favorites
Similar items by person
-
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S., (2009)
-
Carpenter, Gregory S., (2005)
-
Brand strategy for business markets
Anderson, James C., (2005)
- More ...