The role of market orientation and entrepreneurial orientation for new product development performance in manufacturing firms
Year of publication: |
2007
|
---|---|
Authors: | Frishammar, Johan ; Hörte, Sven Åke |
Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 19.2007, 6, p. 765-788
|
Subject: | Innovation | Produktgestaltung | Product design | Markteintritt | Market entry | Industrie | Manufacturing industries |
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