The role of market orientation in channel relationships when channel power is imbalanced
Year of publication: |
2007
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Authors: | Chung, Jae-eun ; Jin, Byoungho ; Sternquist, Brenda |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 17.2007, 2, p. 159-176
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