The role of market orientation in channel relationships when channel power is imbalanced
Year of publication: |
2007
|
---|---|
Authors: | Chung, Jea-eun ; Jin, Byoungho ; Sternquist, Brenda J. |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 17.2007, 2, p. 159-176
|
Subject: | Warenhaus | Department store | Beschaffung | Procurement | Lieferantenmanagement | Supplier relationship management | Südkorea | South Korea |
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