The role of marketing activities in the fuzzy front end of innovation : a study of the biotech industry
Year of publication: |
2013
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Authors: | Schoonmaker, M. ; Carayannis, Elias G. ; Rau, P. |
Published in: |
The journal of technology transfer. - Norwell, Mass [u.a.] : Springer Science + Business Media, ISSN 0892-9912, ZDB-ID 1022920-6. - Vol. 38.2013, 6, p. 850-872
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Subject: | Biotech | Fuzzy front end of innovation | Marketing communications | Technology transfer | Valley of death | Westliche Staaten | Western countries | Fuzzy-Set-Theorie | Fuzzy sets | Biotechnologie-Industrie | Biotechnology industry | Innovationsmanagement | Innovation management | Technologietransfer | Innovation | Produktentwicklung | New product development |
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