The role of marketing in contemporary innovation processes : the perspective of transition economies
Year of publication: |
2011
|
---|---|
Authors: | Szymura-Tyc, Maja |
Published in: |
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011. - Vienna : Univ. of Economics and Business, Inst. for Export Management, ISBN 978-3-9503290-0-1. - 2011, p. 485-498
|
Subject: | Innovationsmanagement | Innovation management | Marketing | Systemtransformation | Economic transition | Osteuropa | Eastern Europe |
-
Mit Innovation vom Plan zum Markt
Staudt, Erich, (1993)
-
Landesmann, Michael, (2016)
-
Product innovation and firm performance in transition economies : a multi-stage estimation approach
Ramadani, Veland, (2019)
- More ...
-
Szymura-Tyc, Maja, (1989)
-
Grochal-Brejdak, Magdalena, (2018)
-
Szymura-Tyc, Maja, (2016)
- More ...