The role of marketing resources in radical innovation activity : antecedents and payoffs
Kyriakos Kyriakopoulos, Mathew Hughes and Paul Hughes
| Year of publication: |
July 2016
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|---|---|
| Authors: | Kyriakopoulos, Kyriakos ; Hughes, Matthew ; Hughes, Paul |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 33.2016, 4, p. 398-417
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| Subject: | Produktentwicklung | New product development | Marketing | B-to-B-Marketing | Business-to-business marketing | Hochtechnologie | High technology | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12285 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011599086