The role of marketing strategies in penetrating Southeast and East Asian markets
Year of publication: |
1985
|
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Authors: | von Kirchbach, Friedrich |
Publisher: |
Kiel : Kiel Institute of World Economics (IfW) |
Subject: | Internationales Marketing | Multinationales Unternehmen | Südostasien | Ostasien |
Series: | Kiel Working Paper ; 249 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | hdl:10419/46901 [Handle] RePEc:zbw:ifwkwp:249 [RePEc] |
Source: |
-
The role of marketing strategies in penetrating Southeast and East Asian markets
Kirchbach, Friedrich von, (1985)
-
Shin, Kyung-hwan, (1988)
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Economic zones and East Asia : prospect for economic activity oriented market integration
Ichie, Masahiko, (1993)
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The competitive strength of European, Japanese and US suppliers on ASEAN markets
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Baker, Paul, (2002)
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