The role of message strategies in promoting eco-friendly accommodations
Year of publication: |
2016
|
---|---|
Authors: | Zanon, Johanna ; Teichmann, Karin |
Published in: |
International Journal of Culture, Tourism and Hospitality Research. - Emerald Group Publishing Limited, ISSN 1750-6190, ZDB-ID 2276899-3. - Vol. 10.2016, 4, p. 410-423
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Source credibility | Social norms | Green gap | Ad effectiveness | Eco-accommodations | Message appeals |
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