The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Year of publication: |
2023
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Authors: | Jacobs, Nele ; Swoboda, Bernhard |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 32.2023, 5, p. 1-15
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Subject: | Country development | Cross-national research | Multilevel structural equation modeling | National culture | Perceived customer orientation | Perceived firm innovativeness | Beziehungsmarketing | Relationship marketing | Innovation | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Nationalkultur | Innovationsmanagement | Innovation management |
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