The role of network centrality in the flow of consumer influence
Seung Hwan (Mark) Lee; June Cotte; Theodore J. Noseworthy
| Year of publication: |
2010
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|---|---|
| Authors: | Lee, Seung Hwan Mark ; Cotte, June ; Noseworthy, Theodore J. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 1, p. 66-77
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| Subject: | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Soziale Rolle | Social role |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003958602