The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Year of publication: |
2019
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Authors: | Kuchmaner, Christina A. ; Johnson, Jennifer Wiggins ; Grimm, Pamela E. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 129-143
|
Subject: | Virtual networks | Network centrality | Network density | Brand community | Online brand community | Psychological ownership | Brand transgressions | Brand punishing behaviors | Brand helping behaviors | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Social Web | Social web | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network | Markenartikel | Brand | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
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