The role of network embeddedness in film success
Grant Packard, Anocha Aribarg, Jehoshua Eliashberg, Natasha Z. Foutz
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Packard, Grant ; Aribarg, Anocha ; Eliashberg, Jehoshua ; Foutz, Natasha Zhang |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 2, p. 328-342
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| Subject: | Entertainment marketing | Motion pictures | New product development | Collaboration networks | Network embeddedness | Functional roles | Unternehmensnetzwerk | Business network | Filmwirtschaft | Film industry | Produktentwicklung | Soziales Netzwerk | Social network | Forschungskooperation | Research collaboration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.06.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011527100