The role of occupation in an integrated boycott model : a cross-regional study in China
Year of publication: |
2010
|
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Authors: | Smith, Malcolm ; Li, Qianpin |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 2, p. 109-126
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Subject: | Konsumentenboykott | Consumer boycott | Militärische Intervention | Military intervention | Japanisch | Japanese | Marktforschung | Market research | China | 1937-1945 |
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