The role of online source credibility and influencer identification on consumers' purchase decisions
Year of publication: |
2022
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Authors: | Özbölük, Tuğba ; Akdoğan, Kutay |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 16.2022, 1/2, p. 165-185
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Subject: | influencer | influencer identification | influencer marketing | online source credibility | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing |
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